To Blink or not to Blink: Unexpected Implications from a Helmet Safety Study?

Source: Flickr: The Commons. Photographer: gi-ei. Title: Menacing bike. Germany has some of the most stringent and advanced bicycle lighting regulations in the world. And it is in ...

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Big is Beautiful: An Argument for Daytime Running Lights?

Source: Flickr: The Commons. Author: French, J.A., Keen. Should cyclists consider turning lights on during the day now that an increasing number of jurisdictions are requiring ...

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Why Leave Survival to Chance?

Source 1: (Baby gorilla) Animal Photos! Photographer: Frank Wouters. Source 2: (Adult gorilla) Wikimedia Commons. Photograph taken by Kabir Bakie at the Cincinnati ...

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How Important are Bicycle Lights at Night?

Source: Flickr: The Commons. Photographer: Chris Isherwood. Title: My bike: Drawn with my bike light..... Bicycle safety studies regularly confirm that on average 95 p ...

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Bicycle Lighting: Better, Front and Sideways than Backwards?

Source: Flickr: The Commons. Photographer: Rolando Taglano. There is an entire branch of behavioural economics devoted to studying why human beings misjudge probabilitie ...

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The Critical Importance of Conspicuity: Another Argument for Daytime Running Lights?

Source: Wikimedia Commons. Author: Mynameisben123. Description: Oahu, Hawaii An Hawaiian Fire Knife dancer. What does our extensive research into bicycle accidents underline ...

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