ABOUT US

RESEARCH-BASED SOLUTIONS FOR CYCLISTS
In developing our own products and selecting products to carry under our mark, we do exhaustive market research of existing products for the best combination of performance, reliability and value. But, for us, “research” is not just about developing and selecting products with the most well evolved specifications. It is also informing product selection and development with "meta-level" modern research and analysis on bicycle safety. This ambitious research-based approach sheds light on new ways to increase safety, enhance convenience and thus further improve the appeal of cycling as a better solution for personal mobility and environment.